A Beach Clean for the Blackpool Team

With Optimised Energy’s Blackpool HQ just a few hundred metres from the beach, coastal pollution is a very personal, all too visible issue for the team. We decided to do something about it.

Members of our Blackpool office recently joined forces with LOVEmyBEACH to take part in a beach clean along Blackpool’s sandy shoreline. The volunteers set out across the six-mile stretch, collecting bottles, cans, plastic wrappers and more. In total, the beach clean collected 10kg of waste, 10kg that would otherwise have found its way into (or back into) the Irish Sea.


The LOVEmyBEACH campaign was created in 2013 by Keep Britain Tidy. The campaign works with individuals and partner organisations across the North-West to help keep local beaches and bathing waters clean and free from pollution.

The Scale of Coastal Waste

Since 1994, the waste on England’s beaches has increased threefold, but beach cleans do appear to be having a significant effect. From a peak in 2014 when more than 950 items were found per 100m, in 2019 that figure had fallen to just over 600 items. Overall, the UK picture was 7% better in 2019 than in 2018. Plastic and polystyrene remain the most commonly found items, found three times as frequently as the next most common item (cigarette stubs).

A Simple Difference

Senior Energy Analyst Kirsty Bullough, one of our team members, said: “It was great that we were able to do something relatively simple that would make an immediate difference to our local environment. The wellbeing factor of being active, doing something for the community and working together on something that was a bit different made it an enjoyable morning.”

Protecting life underwater is just one of the commitments Optimised Energy makes in our Sustainability Report, produced as part of our commitment to supporting the Sustainable Development Goals. You can read the full report here.

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